Supply Management

The future of the television advertising business is the perfect hybrid of broadcast TV and the Internet: digital television has reach, measurability, and interactivity. Campaign managers, insertion equipment and audience measurement systems demonstrate the possibilities of the new television advertising platform. However, the operational complexity of multiplatform, multivendor, and multiple service provider support will keep advanced advertising from becoming a business. Furthermore, the amount of content, content information and new advertisement opportunities continues to grow.

Basic 30 second spots can be enhanced with increasingly valuable interactive features, and may be demographically addressable, and refreshed on subsequent non linear views.

Today, the digital television advertising industry has more than just 30 second spots to sell.

The ad sales systems (campaign management, traffic and billing) manage the demand for advertising space. They offer advertising sales reps and agencies the opportunities available by content and region, and provide functionality to segment the market and execute campaign programs tailored to the advertiser’s needs.

However, the same opportunities are not available on all content, in all regions, at all times, and on all devices. Advertising sales rep managers and internal operations need to have more control over the type and the amount of advertising space available for sale and execution.

Advanced advertising opportunities can now be managed through the SpotBuilder Supply Manager. Service Providers and Content Providers can now work together to tailor their supply of advanced advertising opportunities based on operations and resource capacity, the market demand for certain advertising units, and viewer performance.

As service providers and content providers deploy advanced advertising, This Technology provides a single content and advertising unit provisioning network across all national and regional sales and delivery systems.