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Posted by admin on May 28, 2010 under This Technology in the News | Comments are off for this article

Canoe Ventures has licensed This Technology’s placement opportunity information service (POIS) software, called SpotBuilder.

This appears to be a very savvy move on Canoe’s part, because it serves two interrelated purposes. SpotBuilder is completely agnostic when it comes to the campaign management systems it connects to. So Canoe can run interoperability tests in its Innovation Lab and immediately simplify them, pretty much taking for granted interoperability between POIS and campaign management systems from pretty much any manufacturer.

By Brian Santo, CED Magazine
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