Canoe Experiments With VoD Ads

Posted by admin on May 25, 2010 under This Technology in the News | Comments are off for this article

Canoe Ventures LLC , the cross-MSO advanced advertising joint venture, is testing ways to dynamically insert ads into video-on-demand (VoD) programming as it seeks to enhance its national platform and bring in fresh revenues.

By Jeff Baumgartner, Light Reading
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