This Technology To Present On Advanced Advertising At On Demand Summit

Posted by admin on June 9, 2009 under This Technology in the News | Comments are off for this article

Founder Jeffrey Sherwin to participate in moderated session that includes panelists from TVN Entertainment, MediaVest and Sunflower Broadband

NEW YORK CITY, JUNE 9, 2009 – This Technology, LLC, a provider of dynamic metadata and advanced advertising supply management software for digital television, today announced that founder Jeffrey Sherwin will participate in an advertising-focused panel at this year’s On Demand Summit. The event, which will be held on June 10, 2009 in Philadelphia, will explore trends, issues and strategic imperatives for the on demand industry.

“On demand continues to emerge as a crucial component of cable operator offerings and both MSOs and content providers have an opportunity to leverage advanced advertising to grow revenues while delivering a better experience to their mutual audiences,” said Jeffrey Sherwin, founder, This Technology. “I look forward to joining my fellow panelists as we discuss what comes next for on demand advertising and how to get there.”

The advertising panel at the On Demand summit will also feature: Andrea Pritchard, programming manager, Sunflower Broadband; Jen Soch, vice president, activation director of advanced advertising; and Jan Young, director of network sales, TVN Entertainment. Among the topics of discussion will be MSO advertising standards, the current state of on demand, and cable network technology and operational investment required for advanced advertising.

For more information about This Technology, please visit www.thistech.com.

About This Technology, LLC

This Technology. LLC gives cable operators and networks complete visibility and control over digital content and advanced advertising inventory via a simple, cost-effective and platform-agnostic metadata and ad space management software solution. Through its products MetaMore and SpotBuilder, programmers, MSOs, and other advertising rights holders can more efficiently and cost-effectively identify and control their supply of content and advertising opportunities. As the evolution of advanced advertising infrastructure continues to emerge as a top priority for operators, This Technology empowers the advertising industry to efficiently control the business of cross-platform distribution. For more information, visit www.thistech.com.