TVN Entertainment, This Technology Bring Better, Smarter Control to VOD Advanced Advertising Content And Supply Management
Posted by admin on June 4, 2009 under This Technology in the News | 
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Combined solutions enable simple integration with standard industry interfaces
NEW YORK CITY & SHERMAN OAKS, CA, JUNE 4, 2009 – TVN Entertainment Corp., the world’s leading television on-demand company, and This Technology, LLC, a provider of dynamic metadata and advanced advertising supply management software for digital television, today announced an integrated solution to provide advanced advertising content and advertising supply management for delivered VOD assets. The combination of TVN and This Technology’s solutions, enables both national and local integrations with any standards compliant campaign management and video insertion equipment across the VOD footprint for a national cable network, regional interconnect, or local operator.
The integrated products include ADONISS®, TVN’s asset management and distribution platform with open-standard interfaces, as well as MetaMore and SpotBuilder, This Technology’s advanced content and advertising supply management solution. As a result of linking both solutions, TVN customers can quickly make content available for ad-insertion while easily integrating with the most prevalent industry standards. The integration with ADONISS also gives cable operators localized access to MetaMore for increased security and real time updates.
“This Technology and TVN Entertainment are making it easier than ever for cable operators and content owners to manage advanced advertising for VOD,” said Jeffrey Sherwin, founder, This Technology. “Because we bring an independent solution to market, our mutual customers have ultimate flexibility to roll out advanced advertising across any campaign management system to take full advantage of existing resources in the field.”
“Many of our content providers see value in an independent method of defining placement opportunities, such as the one offered by This Technology,” said Dave Bartolone, TVN VP Technology. “In servicing over 200 content providers, TVN is always looking into ways to provide new functionality and new opportunities to monetize content. The integration of these two systems, for instance, would allow a content provider to use a single interactive dashboard to create and manage placement opportunities. We look forward to working with This Technology and bringing a variety of Advanced Advertising solutions to all of our content partners.”
About This Technology, LLC
This Technology. LLC gives cable operators and networks complete visibility and control over digital content and advanced advertising inventory via a simple, cost-effective and platform-agnostic metadata and ad space management software solution. Through its products MetaMore and SpotBuilder, programmers, MSOs, and other advertising rights holders can more efficiently and cost-effectively identify and control their supply of content and advertising opportunities. As the evolution of advanced advertising infrastructure continues to emerge as a top priority for operators, This Technology empowers the advertising industry to efficiently control the business of cross-platform distribution. For more information, visit www.thistech.com.
About TVN Entertainment Corporation
TVN Entertainment Corporation, the leading television on-demand company, is the preferred provider of original on-demand programs and networks, and works with every major studio, network, and telecommunications video provider in North America. TVN supports an open, advanced technology platform, and offers the most comprehensive, end-to-end solution for licensing, managing, distributing and marketing on-demand content to virtually any platform. For more information about TVN’s products and services, please visit www.tvn.com.
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Media Relations Contacts:
This Technology
Brian Baumley
BLB Communications, LLC
(609) 638-6584
brianb@blbcomm.com
TVN Entertainment
Marco Toresi
Atomic Public Relations
(617) 723-4004
marco@atomicpr.com