Interactive Advertising Reaching for the Masses

Posted by admin on May 5, 2009 under This Technology in the News | Comments are off for this article

Advanced, interactive advertising is top of mind for most operators and networks these days. The field is ripe with possibilities, but there are disparate pieces that need to be streamlined on the back end for them to realize maximum benefits.

This Technology , a relative newcomer offering software that manages metadata and advertising supply, raised the curtain on its solution at this year’s Cable Show.

Now founder Jeffrey Sherwin enlightens Cathy Applefeld Olson about why he thinks even Canoe can’t complete the puzzle alone and how, with proper data management, advanced ads can thrive in both linear and VOD environments.

By Cathy Applefeld Olson, CableFax
Full Article Available