Canoe Ventures has licensed This Technology’s placement opportunity information service (POIS) software, called SpotBuilder.

This appears to be a very savvy move on Canoe’s part, because it serves two interrelated purposes. SpotBuilder is completely agnostic when it comes to the campaign management systems it connects to. So Canoe can run interoperability tests in its Innovation Lab and immediately simplify them, pretty much taking for granted interoperability between POIS and campaign management systems from pretty much any manufacturer.

By Brian Santo, CED Magazine
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Canoe Ventures LLC , the cross-MSO advanced advertising joint venture, is testing ways to dynamically insert ads into video-on-demand (VoD) programming as it seeks to enhance its national platform and bring in fresh revenues.

By Jeff Baumgartner, Light Reading
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Cloud-based interactive TV specialist, ActiveVideo Networks, and advanced advertising technology provider, This Technology, on Wednesday announced a joint initiative that they say will enable cable operators and programmers to improve monetization of and control over advanced VOD advertising.

By Tracy Swedlow, InteractiveTV Today
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Canoe Ventures will roll out the first public looks at two key projects from inside its boathouse.

The company, the joint venture of the six largest U.S. cable companies, will show off an initial interactive-TV advertising feature publicly for the first time at the 2010 Cable Show, as well as how it expects to deliver dynamic video-on-demand ads nationwide.

By Todd Spangler, Multichannel News
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