LOUISVILLE, Colo. & NEW YORK, Feb 11, 2010 (BUSINESS WIRE) — Canoe Ventures and CableLabs today announced a partnership between Canoe Ventures’ new Innovation Lab and CableLabs’ AdLab, as part of their ongoing collaboration to support the development and deployment of new advanced advertising technologies and services.

The first test of the new environment will prototype and evaluate the technologies required for an end-to-end infrastructure based on SCTE 130 standards. This prototype-only environment was developed with the participation of Cisco, OpenTV, Ericsson, Motorola and This Technology, LLC. Canoe and CableLabs plan to work with other SCTE 130, OpenCable and EBIF-compliant technology and service providers for additional testing and prototyping projects moving forward.

Read the release here.