Founder Jeffrey Sherwin to join top thought leaders to discuss cable’s emerging standards for advanced cable advertising at Cable Next-Gen Video Strategies

NEW YORK CITY, JUNE 22, 2009 – This Technology, LLC, a provider of dynamic metadata and advanced advertising supply management software for digital television, today announced that founder Jeffrey Sherwin will participate in an advertising-focused panel at Cable Next-Gen Video Strategies: Competing in the Three-Screen World. The event, which will be held on June 25, 2009 in Atlanta, will take a comprehensive look at the cable industry’s attempts to generate fresh revenues and fend off its rivals by deploying next-generation video technologies, applications and services.

Sherwin, who is also a member of the SCTE Drafting Group, will participate on the “Enabling Advanced Advertising from SCTE” panel that will also feature: Bryan Santangelo, Time Warner Cable; Corey Brown, Tandberg Television; and John Mick, Cisco.

The panel will explore the ins and outs of the cable industry’s emerging standards for advanced cable advertising. Panelists will provide a basic overview of the SCTE 130 spec, explain its role in opening up the industry’s ad platform to multiple equipment vendors and discuss its significance in the new addressable ad ecosystem. They will also address the close relationship between the new standard and Canoe Ventures’ efforts.

To learn more about the event, visit http://www.lightreading.com/live/event_information.asp?event_id=29035&survey_id=560. For more information about This Technology, please visit www.thistech.com.

About This Technology, LLC

This Technology. LLC gives cable operators and networks complete visibility and control over digital content and advanced advertising inventory via a simple, cost-effective and platform-agnostic metadata and ad space management software solution. Through its products MetaMore and SpotBuilder, programmers, MSOs, and other advertising rights holders can more efficiently and cost-effectively identify and control their supply of content and advertising opportunities. As the evolution of advanced advertising infrastructure continues to emerge as a top priority for operators, This Technology empowers the advertising industry to efficiently control the business of cross-platform distribution. For more information, visit www.thistech.com.

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Founder Jeffrey Sherwin to participate in moderated session that includes panelists from TVN Entertainment, MediaVest and Sunflower Broadband

NEW YORK CITY, JUNE 9, 2009 – This Technology, LLC, a provider of dynamic metadata and advanced advertising supply management software for digital television, today announced that founder Jeffrey Sherwin will participate in an advertising-focused panel at this year’s On Demand Summit. The event, which will be held on June 10, 2009 in Philadelphia, will explore trends, issues and strategic imperatives for the on demand industry.

“On demand continues to emerge as a crucial component of cable operator offerings and both MSOs and content providers have an opportunity to leverage advanced advertising to grow revenues while delivering a better experience to their mutual audiences,” said Jeffrey Sherwin, founder, This Technology. “I look forward to joining my fellow panelists as we discuss what comes next for on demand advertising and how to get there.”

The advertising panel at the On Demand summit will also feature: Andrea Pritchard, programming manager, Sunflower Broadband; Jen Soch, vice president, activation director of advanced advertising; and Jan Young, director of network sales, TVN Entertainment. Among the topics of discussion will be MSO advertising standards, the current state of on demand, and cable network technology and operational investment required for advanced advertising.

For more information about This Technology, please visit www.thistech.com.

About This Technology, LLC

This Technology. LLC gives cable operators and networks complete visibility and control over digital content and advanced advertising inventory via a simple, cost-effective and platform-agnostic metadata and ad space management software solution. Through its products MetaMore and SpotBuilder, programmers, MSOs, and other advertising rights holders can more efficiently and cost-effectively identify and control their supply of content and advertising opportunities. As the evolution of advanced advertising infrastructure continues to emerge as a top priority for operators, This Technology empowers the advertising industry to efficiently control the business of cross-platform distribution. For more information, visit www.thistech.com.

Combined solutions enable simple integration with standard industry interfaces

NEW YORK CITY & SHERMAN OAKS, CA, JUNE 4, 2009 – TVN Entertainment Corp., the world’s leading television on-demand company, and This Technology, LLC, a provider of dynamic metadata and advanced advertising supply management software for digital television, today announced an integrated solution to provide advanced advertising content and advertising supply management for delivered VOD assets. The combination of TVN and This Technology’s solutions, enables both national and local integrations with any standards compliant campaign management and video insertion equipment across the VOD footprint for a national cable network, regional interconnect, or local operator.

The integrated products include ADONISS®, TVN’s asset management and distribution platform with open-standard interfaces, as well as MetaMore and SpotBuilder, This Technology’s advanced content and advertising supply management solution. As a result of linking both solutions, TVN customers can quickly make content available for ad-insertion while easily integrating with the most prevalent industry standards. The integration with ADONISS also gives cable operators localized access to MetaMore for increased security and real time updates.

“This Technology and TVN Entertainment are making it easier than ever for cable operators and content owners to manage advanced advertising for VOD,” said Jeffrey Sherwin, founder, This Technology. “Because we bring an independent solution to market, our mutual customers have ultimate flexibility to roll out advanced advertising across any campaign management system to take full advantage of existing resources in the field.”

“Many of our content providers see value in an independent method of defining placement opportunities, such as the one offered by This Technology,” said Dave Bartolone, TVN VP Technology. “In servicing over 200 content providers, TVN is always looking into ways to provide new functionality and new opportunities to monetize content. The integration of these two systems, for instance, would allow a content provider to use a single interactive dashboard to create and manage placement opportunities. We look forward to working with This Technology and bringing a variety of Advanced Advertising solutions to all of our content partners.”

About This Technology, LLC

This Technology. LLC gives cable operators and networks complete visibility and control over digital content and advanced advertising inventory via a simple, cost-effective and platform-agnostic metadata and ad space management software solution. Through its products MetaMore and SpotBuilder, programmers, MSOs, and other advertising rights holders can more efficiently and cost-effectively identify and control their supply of content and advertising opportunities. As the evolution of advanced advertising infrastructure continues to emerge as a top priority for operators, This Technology empowers the advertising industry to efficiently control the business of cross-platform distribution. For more information, visit www.thistech.com.

About TVN Entertainment Corporation
TVN Entertainment Corporation, the leading television on-demand company, is the preferred provider of original on-demand programs and networks, and works with every major studio, network, and telecommunications video provider in North America. TVN supports an open, advanced technology platform, and offers the most comprehensive, end-to-end solution for licensing, managing, distributing and marketing on-demand content to virtually any platform. For more information about TVN’s products and services, please visit www.tvn.com.

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Media Relations Contacts:

This Technology
Brian Baumley
BLB Communications, LLC
(609) 638-6584
brianb@blbcomm.com

TVN Entertainment
Marco Toresi
Atomic Public Relations
(617) 723-4004
marco@atomicpr.com