Ad Information Services Suite combines CIS, SIS and POIS in one comprehensive solution to offer operators ultimate flexibility and simplicity in rolling out advanced advertising
NEW YORK CITY & TORONTO, May 28, 2009 — This Technology, LLC, a provider of dynamic metadata and advanced advertising supply management software for digital television, and Sigma Systems, an industry leader in Advanced IP Service Fulfillment solutions, today announced a partnership to offer operators ultimate flexibility and simplicity in rolling out advanced advertising. The comprehensive Ad Information Services Suite enables simplified management of digital content, ad inventory and audience qualification, and easily integrates with other market leading advanced advertising solutions for enhanced value.
As operators continue to become more aggressive with advanced advertising deployments, their network partners have more dynamic content options from multiple platforms. This Technology and Sigma Systems’ Ad Information Services Suite enables the management of the content and the matching of ad inventory to available ad space and the right audiences. The joint solution includes This Technology’s MetaMore and SpotBuilder Content Information Service (CIS) and Placement Opportunity Information Service (POIS) solutions for content and advertising supply management and Sigma Systems’ Subscriber Information Service (SIS) for audience qualification. The Ad Information Services Suite is SCTE 130-compliant, allowing operators and networks to combine it with other best-of-breed advanced advertising solutions.
“This Technology and Sigma Systems are forging a new path with the industry’s first solution that combines all information services to enable any operator to roll out advanced advertising,” said Jeffrey Sherwin, founder, This Technology. “Now, regardless of the campaign management, traffic and billing or ad-insertion system already deployed, content providers and operators have the flexibility to easily keep their data close and options open for simplified information management.”
The Ad Information Services Suite gives operators and their content partners visibility of the ad content available, ad insertion options, subscriber data for targeting and the home equipment being used. As a result, they are empowered to maximize associated revenue and tailor the advertising experience to specific demographics to ensure a premium subscriber experience.
“Being able to target specific viewers with specific ads and content changes the game for service providers and their network partners,” said Rick Mallon, vice president of product management for Sigma Systems. “This also means a plethora of new types of advertising with new ways to present that content to the subscriber. This Technology and Sigma Systems give providers and networks a way to control the subscriber’s interactive and on-demand experience by making it personal, while more easily managing inventory.”
About This Technology, LLC
This Technology. LLC gives cable operators and networks complete visibility and control over digital content and advanced advertising inventory via a simple, cost-effective and platform-agnostic metadata and ad space management software solution. Through its products MetaMore and SpotBuilder, programmers, MSOs, and other advertising rights holders can more efficiently and cost-effectively identify and control their supply of content and advertising opportunities. As the evolution of advanced advertising infrastructure continues to emerge as a top priority for operators, This Technology empowers the advertising industry to efficiently control the business of cross-platform distribution. For more information, visit www.thistech.com.
About Sigma Systems
Sigma Systems is the proven global leader in delivering advanced IP service fulfillment solutions. Sigma’s powerful solutions enable the world’s Next-Generation Operators (NGOs) to Deliver a Rich Consumer Experience through communications and entertainment services—over any access technology to any device. The company’s award-winning solutions include order management, provisioning and activation, and active mediation of residential and business VoIP, and Triple, Quad and All-Play services. NGOs around the globe — including Cox, Technology Networks (formerly @NetHome) and Rogers — trust Sigma for business transformation and innovative solutions with market-leading expertise for the delivery of today’s—and tomorrow’s—new services. For more information about Sigma, visit http://www.sigma-systems.com.
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Media Relations Contacts:
This Technology
Brian Baumley
BLB Communications, LLC
Phone: 609-638-6584
Email: brianb@blbcomm.com
Sigma Systems
Francis Hopkins
Phone: 240 752-7056
Email: Francis.Hopkins@sigma-systems.com