Concurrent Joins This Technology, INVIDI and BIAP to Develop End-to-End Solutions for Interactive Advertising

ATLANTA, Dec. 16 /PRNewswire-FirstCall/ — Concurrent (Nasdaq: CCUR – News), a worldwide leader in real-time Linux-based computing technologies, announced today that it has successfully integrated its Myriad(TM) line of advanced advertising products with systems from three leading technology providers to develop advanced advertising solutions based on SCTE-130 and EBIF (Enhanced TV Binary Interchange Format) standards. Concurrent, This Technology, INVIDI and BIAP are working on solutions which enable cable and broadband providers to deliver advanced advertising functions such as targeted VOD ad insertion, bumpering, telescoping and reporting. Over the next year, the four companies will collaborate on product interoperability and integration and pursue joint marketing initiatives, including interoperability demonstrations at some of the leading industry trade shows and summits.

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