May 18, 2008 – This Technology, LLC., a provider of software designed to enable new forms of television advertising, today announced it will unveil its initial products, MetaMore and SpotBuilder, at this year’s National Cable & Telecommunications Association’s Cable Show ’08, May 18-20, 2008, at the Cisco Systems Inc. (NASDAQ:CSCO) Booth #2811. The demonstration of MetaMore, the real time VOD 2.0 management solution and the SpotBuiler, the advanced advertising supply management application, will be delivering advanced advertising opportunities to the Cisco Content Delivery System.
This Technology provides software for the next generation of cable television infrastructure, now being implemented by MSO’s to enable new forms of television advertising. Through its products, MSOs, and other advertising rights holders can identify and control their supply of content and advertising opportunities. As advanced advertising infrastructure is rolled out in other media, This Technology empowers the advertising industry to efficiently control the business of cross platform distribution.
“Cable advertising is aggressively extending its technology to increase its share of advertising spend by supporting addressability, just in time insertions, and simple campaign booking, reporting and billing,” said Jeffrey Sherwin, President and Founder of This Technology. “If Cable can get this right, both within their own systems and the interconnects, there is $10 billion of incremental advertising spend on the table.”
Specifically, This Technology provides a unique value proposition to the television advertising ecosystem.
• For cable television networks, This Technology delivers a simple means of identifying new interactive advertising units for multiple delivery platforms and ad sales systems.
• For MSOs, This Technology offers a scalable system to manage in stream ad units and distribution rules for just-in-time delivery for their many platform and advertising sales systems.
“This Technology was founded to assist the MSOs, interconnects, and network sales to manage the complexity of proliferating new cross platform advertising opportunities, well beyond just the 30 second spot,” added Sherwin.
The Cable Show demonstration will highlight the unique capabilities of MetaMore and SpotBuilder, which include the ability to:
• Simplify the information related to the video (metadata)
• Manages the television advertising space
• Enable new inventory
• Report on program and inventory availability
About This Technology
This Technology provides the software for next generation cable TV infrastructure, enabling new forms of TV advertising. Through its products MetaMore and SpotBuilder, programmers, MSOs, and other advertising rights holders can identify and control their supply of content and advertising opportunities. As advanced advertising infrastructure rolls out, This Technology empowers the advertising industry to efficiently control the business of cross-platform distribution. For any questions, please contact press@thistech.com.
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