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	<title>This Technology</title>
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	<description>Dynamic Metadata and Advanced Advertising Supply Management</description>
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		<title>You Must Remember THIS</title>
		<link>http://thistech.com/?p=203</link>
		<comments>http://thistech.com/?p=203#comments</comments>
		<pubDate>Fri, 28 May 2010 19:44:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[This Technology in the News]]></category>

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		<description><![CDATA[Canoe Ventures has licensed This Technology’s placement opportunity information service (POIS) software, called SpotBuilder.
This appears to be a very savvy move on Canoe’s part, because it serves two interrelated purposes. SpotBuilder is completely agnostic when it comes to the campaign management systems it connects to. So Canoe can run interoperability tests in its Innovation Lab [...]]]></description>
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		<title>Canoe Experiments With VoD Ads</title>
		<link>http://thistech.com/?p=200</link>
		<comments>http://thistech.com/?p=200#comments</comments>
		<pubDate>Tue, 25 May 2010 19:35:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[This Technology in the News]]></category>

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		<description><![CDATA[Canoe Ventures LLC , the cross-MSO advanced advertising joint venture, is testing ways to dynamically insert ads into video-on-demand (VoD) programming as it seeks to enhance its national platform and bring in fresh revenues.
By Jeff Baumgartner, Light Reading
Full Article and Video Available
]]></description>
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		<title>Activevideo Networks, This Technology Team On Dynamic Advertising Solution For &#8220;IVOD&#8221;</title>
		<link>http://thistech.com/?p=197</link>
		<comments>http://thistech.com/?p=197#comments</comments>
		<pubDate>Wed, 12 May 2010 19:32:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[This Technology in the News]]></category>

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		<description><![CDATA[Cloud-based interactive TV specialist, ActiveVideo Networks, and advanced advertising technology provider, This Technology, on Wednesday announced a joint initiative that they say will enable cable operators and programmers to improve monetization of and control over advanced VOD advertising.
By Tracy Swedlow, InteractiveTV Today
Full Article Available
]]></description>
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		<title>Canoe Floats VOD, Interactive Demos</title>
		<link>http://thistech.com/?p=193</link>
		<comments>http://thistech.com/?p=193#comments</comments>
		<pubDate>Mon, 10 May 2010 19:27:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[This Technology in the News]]></category>

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		<description><![CDATA[Canoe Ventures will roll out the first public looks at two key projects from inside its boathouse.
The company, the joint venture of the six largest U.S. cable companies, will show off an initial interactive-TV advertising feature publicly for the first time at the 2010 Cable Show, as well as how it expects to deliver dynamic [...]]]></description>
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		<title>This Technology helps power Canoe Ventures &#8220;Innovation Lab&#8221; and CableLabs&#8217; AdLab</title>
		<link>http://thistech.com/?p=190</link>
		<comments>http://thistech.com/?p=190#comments</comments>
		<pubDate>Thu, 11 Feb 2010 18:44:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[This Technology in the News]]></category>

		<guid isPermaLink="false">http://thistech.com/?p=190</guid>
		<description><![CDATA[LOUISVILLE, Colo. &#038; NEW YORK, Feb 11, 2010 (BUSINESS WIRE) &#8212; Canoe Ventures and CableLabs today announced a partnership between Canoe Ventures&#8217; new Innovation Lab and CableLabs&#8217; AdLab, as part of their ongoing collaboration to support the development and deployment of new advanced advertising technologies and services.
The first test of the new environment will prototype [...]]]></description>
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		<title>This Technology To Address Advanced Advertising At Light Reading Event</title>
		<link>http://thistech.com/?p=186</link>
		<comments>http://thistech.com/?p=186#comments</comments>
		<pubDate>Tue, 23 Jun 2009 18:39:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[This Technology in the News]]></category>

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		<description><![CDATA[Founder Jeffrey Sherwin to join top thought leaders to discuss cable’s emerging standards for advanced cable advertising at Cable Next-Gen Video Strategies

NEW YORK CITY, JUNE 22, 2009 – This Technology, LLC, a provider of dynamic metadata and advanced advertising supply management software for digital television, today announced that founder Jeffrey Sherwin will participate in an advertising-focused panel at Cable Next-Gen Video Strategies: Competing in the Three-Screen World. The event, which will be held on June 25, 2009 in Atlanta, will take a comprehensive look at the cable industry's attempts to generate fresh revenues and fend off its rivals by deploying next-generation video technologies, applications and services.]]></description>
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