This Technology is Dynamic Metadata and Advanced Advertising Supply Management
Content Providers
What is your viewers’ dynamic experience? Where and when is your content available? What types of dynamic ads are you willing and able to sell? When, where, and how many?
Service Providers
How will you manage infinitely more content and the associated metadata?
How will you manage the supply of advanced advertising space across different platforms, different markets, and different content?
Agencies
How will you know what new advertising formats are available, when they will be available, and where you can buy them?